STRATEGIC PLANNING & OPERATIONAL PLANNING

STRATEGIC PLANNING

process undertaken to determine the organization's strategy or direction, and make decisions to allocate resources (including human resources modaldan) to achieve this strategy. Various business analysis techniques can be used in this process, including SWOT analysis (Strengths, Weaknesses, Opportunities, Threats), PEST (Political, Economic, Social, Technology), or Steer (Socio-cultural, Technology, Economy, Ecology, Rules). Strategic Planning (Strategic Planning) is a management tool used to manage the current state to make projections of future conditions, so the strategic plan is a guide that can be used by an organization's current conditions for their work on 5 to 10 years into the future (Kerzner , 2001)

To achieve the strategy set by the organization in order to have a competitive advantage, then the chairman of the company, operations manager, must work in an existing system in the process of strategic planning / strategic planning (Brown, 2005). Manufacturing capabilities, should be used appropriately, so it can be a weapon that excels in strategic planning (Skinner, 1969). To achieve the strategy set by the organization in order to have a competitive advantage, then the chairman of the company, operations manager, must work within the existing system on the strategic planning process Brown, 2005). Manufacturing capabilities, should be used appropriately, so it can be a weapon that excels in strategic planning (Skinner, 1969).

Strategic planning is the formal consideration of the future direction of the organization. All strategic planning associated with at least one of the three key questions:

1. "What do we do?"

2. "To whom do we do?"

3. "How do we excel?"

Benefits and Strategic plan

1. Determine the boundaries of business / business. Selecting a focus area of ​​business that will be developed based on all layers of management.

2. Provide direction of the company. Menentuan business boundaries and direction of the company are two sides of the same coin which underlies or produced. Secondly it is the foundation of the company's policy of setting priorities and actions in the face of environmental change.

3. Directing and shaping corporate culture. Strategic plan to support the direction and the formation of corporate culture through a process of interaction, bargaining, or mutual communication.

4. Maintaining a consistent and appropriate policies.

5. Maintain flexibility and stability operations. Facilitate preparation of annual action plans and budgets.

Stage and strategic planning framework

v Formulation of the company's mission

v Analysis of advantages, weaknesses, opportunities and threats (SWOT)

v Determination of the direction, objectives and strategies

v Identify the programs and financial projections

Strategic Planning Process This process involves the following steps:

1.      Reviewing and updating the strategic plan of two years ago.

2.      Deciding assumptions and guidelines

3.      The first iteration of the four new strategic plan.

4.      Analysis

5.      The second iteration of the new strategic plan

6.      Reviewing and Approving

Example:

1. STP Sahid Nature intended to teach science and math to students with high quality standards to be useful after graduation.

2. Univ. Sahid provide educational services with the highest quality possible.

OPERATIONAL PLANNING

operational planning from tactical planning, has a more narrow focus, shorter durations (less than 1 year) and involves low-level management. Operational planning (operational planning), efficiency focused, which in terms of operation and especially not now operating effectiveness. An operational planning.

1.     Production planning (Production Plan): Planning relating to the methods and technology needed in the work of two.

2.     Financial Planning (Financial Planning): Planning associated with the funds needed for operating activities

3.     Facilities Plan (Facilities Plan): Planning-related facilities & layaout work is needed to support the task.

4.     Planning marketing (Marketing Plan): Dealing with the purpose of selling and distribution of goods / services.

5.     human resource planning (Plan for Human Resources): associated deng

Planning Function:

- Means of communication

- Basic resource allocation settings

- Tools to encourage planners and implementers look ahead

- Grip and control functions benchmark

Process and Planning:

a. Determination Determination of objective

b. Assessment of the initial position of the target destination

c. Selection of alternative

d. Preparation of a series of steps to achieve goals

Planning Element

o   Operational Planning

o   Project scope

o   Quality Planning  

o   preparation time schedule

o   cost planning

o   Human Resource

o   Planning Program risk

o   management contracts and purchase

o   Planning of communication